Today I’m happy to introduce to a new born in the Belgian fashion sphere: Five Yards. Why is that? First because this brand just rocks! Secondly because it’s 100% Belgian (and we looove that). And of course thirdly because it was created by my friend Sophie and her boyfriend Brice who took off on this marvelous adventure two years ago after a crazy brainstorm in…Vietnam! (yeah, no don’t ask me why it came out there, sure they don’t know either : ))
Anyway, as a result, colorful hoodies, sweatpants, soft t-shirts and tanks drawing their roots from the extreme sport and hockey world yet keeping an everyday spirit that I particularly like.
So after a first launch party on top of Brussels @ the White Hotel (and a few credit card swipes for my man and I), Five Yards comes back with a pop up shop in the very stylish Antoine Dansaert street in partnership with Blütcher and Unik Bikes.
Stay tuned I’m sure these two could rule the world of urban clothing soon! : ) See by yourself. xx.
Five Yards pop up store:
Place du nouveau marché au grain 10 – 1000 Bruxelles / Open until the 11th of August / Wednesday > Saturday from 12am till 7pm
For all Five Yards news go on their Facebook page here and for people those who would like to order online I think the online store is planned for September!